VALAYA BRAND COMMUNICATION
A SUSTAINABLE FUTURE FOR PEOPLE AND THE PLANET
Lisa Tse Ltd developed a new brand identity scheme and communication strategy to activate Valaya’s brand into international markets.
Valaya offers the finest high quality organic ingredients, ethically sourced and sustainably produced for people and the planet that are certified organic, 100% natural, vegan, lactose, gluten and preservative-free.
With increasing strain on the world’s natural resources and millions of people unable to feed themselves, change is essential.
Valaya (sanskrit for ‘Circle’) has a mission to cultivate a sustainable, conscious collective in complete and lasting unity.
BRAND COMMUNICATION
Lisa Tse Ltd developed a multi-channel brand communication strategy and brand assets for Valaya including:
• Brand Identity Creation
• Art Direction & Photography
• Responsive Website Design & Development
• Print Collateral
• Packaging Design
• Social Media Assets
• Videography & Production
All materials developed for print and packaging were created from sustainable sources including ecofriendly cotton fibres and recycled wood-free pulp.
THE CIRCLE OF EARTH
The brand identity was inspired by the meaning of Valaya (Sanskrit for ‘Circle”) that represents unity and one whole. Inspired by the alchemic symbols for earth within a circle, Valaya’s identity was translated across a range of multi-channel assets.
The ‘Circle of Earth’ theme was continued in a video capturing Valaya Founder Stephan Cerruti’s expedition to the Indonesian jungle to visit local farmer communities.
RESPONSIVE WEB DESIGN & DEVELOPMENT
A responsive website for Valaya was created featuring engaging photography supported by typographic design to capture the brand’s mission and values.
The website presents the scope of Valaya’s services and includes a full product listing with PDF downloads.
TECHNICAL SPECIFICATION
• WordPress Platform
• Responsive Website
• SEO Optimisation
• Video Integration
• Social Media Integration
SOCIAL MEDIA CONTENT CREATION
Valaya’s social media assets were developed for Instagram and Facebook. Creative content was created to capture the brand’s mission and values featuring animation, photography, typographic design and grid posts.
