TEN11 London
Brand Development & Creative Communication
Lisa Tse Ltd led the brand vision and creative direction for TEN11 London, an all-day café and dining concept that combines Modern European inspiration with influences from the UAE.
From the start of the project through to the launch at 1 Knightsbridge, we worked in close collaboration with the international team to shape a brand experience that reflects their focus on quality and excellence.
TEN11 London marks the brand’s first international opening outside the UAE, where the group operates two other successful brands across 23 locations. Famed for their premium coffee, elevated dining and contemporary design, TEN11 London brings its distinctive flair to one of London’s most prestigious addresses opposite Hyde Park.
To reflect this we crafted a refined brand identity grounded in integrity, quality and attention to detail. The visual language evokes elegant simplicity combined with the warmth and ease of modern café culture.
The project included development of the brand identity, tone of voice, print materials, digital presence, photography and videography. The website was designed to present engaging storytelling while supporting key requirements such as menus, blog content, video, online bookings and mailing integration.
We also curated a wide range of brand assets including signage, uniforms, terrace parasols, packaging, table settings including crockery, cutlery, glassware, and napkins – creating a consistent experience across the customer experience.
Our work continues through ongoing marketing support, including planning and management of the new Instagram social media presence.
