Queens of Mayfair is an artisan coffee shop in the heart of Mayfair serving the finest food and Difference Coffee, including the “World’s Most Expensive Coffee” – the prestigious Ethiopian Cup of Excellence.

Co-owner Victoria Sheppard explains that Queens aims to bring local Mayfair commuters something different from the chain cafes they would be used to frequenting. We have partnered with some of the top suppliers to bring customers premium homemade food at a competitive price point for the prestigious area. We want to be the middle ground between the pubs and five-star hotels in Mayfair.”

Lisa Tse Ltd were appointed to create a Brand Identity for Queens of Mayfair to be translated across multi-channel brand communication.


Lisa Tse Ltd developed a Brand Identity for Queens of Mayfair inspired by the core of the brand – coffee.

A minimalist and elegant typographic design was developed featuring a “Q” resembling a bird’s eye view of a coffee cup.

The signature brand palette of vibrant Orange, Gold and Teal were translated across the brand and also into the signature takeaway coffee cups.