Lisa Tse Ltd led the brand vision and creative direction for Myrtos by Asimakis, a modern Greek restaurant helmed by Michelin-starred chef Asimakis Chaniotis. From the project’s inception through to its opening in South Kensington, we worked closely with the Myrtos team to build a brand experience that reflects the chef’s personal story and deep-rooted love for his homeland.

www.myrtoslondon.com

Myrtos isn’t just a restaurant — it’s a sensorial journey into the heart of Greek culture and hospitality. Drawing inspiration from Asimakis’ childhood in Kefalonia, we crafted a refined brand identity grounded in emotion, memory, and place. The visual language evokes the textures of the Greek landscape and the warmth of filoxenia (Greek hospitality), while honouring the modern sophistication of the culinary experience.

The project scope included brand identity, tone of voice, print collateral, digital presence, and spatial branding. The website was designed to showcase rich storytelling and key functionalities including menus, blog, video content, and seamless integration with bookings and mailing systems. We also created bespoke elements such as wine and olive oil labels, menu covers, and interior signage — bringing the brand to life at every touchpoint.