Lisa Tse was part of the original team that helped launch Fallow at Heddon Street in 2020, working alongside founders Jack Croft, Will Murray and James Robson to bring the restaurant and its brand to life.

From its earliest stages, Lisa provided creative input across the Fallow experience, helping shape the brand identity, creative direction and visual language around its founding philosophy of sustainable cooking, bold ideas and transforming humble ingredients into something extraordinary.

This creative foundation established a distinctive personality for Fallow as it entered the London restaurant scene — confident, contemporary and driven by the food and people behind it.

www.fallowrestaurant.com

Alongside the development of the brand, Lisa Tse Ltd shaped how Fallow came to life across its digital channels.

Our work spanned website and digital development, social media, photography, film and ongoing content creation — establishing a strong and consistent visual presence from launch and capturing everything from dishes and ingredients to chefs, suppliers and the energy of the restaurant itself.

Photography and content became central to Fallow’s storytelling, creating a recognisable visual language designed for an increasingly digital-first restaurant audience. This extended across social channels, campaigns, communications and ecommerce, allowing the brand to evolve while retaining the creative character established at Heddon Street.

From those beginnings, Fallow has grown into one of London’s most recognised contemporary restaurant brands — described by Vanity Fair as “ethical, sexy and downright cool.”